A logo is the key part of any business. In this article, we will get to know what is a logo and how to make the best logo design. This article also talks about the uses of a logo.
What is a logo?
A logo is a symbol made up of texts, images, shapes, or a combination of all three that identifies a business. It shows what the company does and what the brand values.Â
What is the purpose of a logo?
Now that we what is a logo, let’s talk about its purpose. If we go back into history we would see our human ancestors using symbols. They used symbols to get across messages ideas concepts and thoughts. They didn’t have written languages back then, they may not have even had proper verbal communication so symbols were vitally important. If we fast forward to today we still use symbols to get across concepts ideas and thoughts but today we call them logos.Â
Logos are designed for the recognition of organizations, businesses, or groups. They’re used to build an identity within or around those organizations what’s known as the brand and the logo is the tip of an iceberg in a brand. The purpose of a logo is not an explanation but identification. It does not explain in detail what a company does but it helps us identify a brand and gives us some idea about the values of a brand.
There was a study done with toddlers two, three, and four-year-olds who can identify the name of well-known brands from the logos before they could even read or write that’s the power of a logo. A logo is what the public will use to identify a brand. They will see a logo and it’ll instantly trigger a thought or a feeling about that brand.
How to make the best logo design?
Logo design is all about creating a perfect visual identity for a brand. A good logo possesses the following characteristics:
Originality:Â
The first essential characteristic of a logo design is that it should be original. You cannot copy it from someone else and use it for your brand. If you do so, it will maculate your brand and your whole reputation will be destroyed.
Memorable
Your logo should be memorable. It should be designed in a way that is stuck in the mind of your customers.
Simplicity
Simplicity is also one of the characteristics of a good logo. Studies have shown that simple logos are more memorable than complex logos when done right.
Timelessness
One of the criteria for a logo is that it is timeless which means you don’t have a costly redesign to do every year. A timeless logo also allows you to have a strong brand image which will help you to be recognized easily.
Scalibility
Logos are designed to be used for different purposes and in different sizes. That’s why it’s very much necessary that your logo is scalable so that it can fit everywhere.
Besides these, your logo should be striking and have a great impact. There are millions of logos out there and if you have one or want one to stand out from your competitors so it needs to be solidly designed. It needs to cover all the bases of a logo.
Uses for a logo
There are different uses for a logo. You will see logos on multiple things such as:
Websites
A logo is used to be displayed on the website so that the customers know who they are visiting.
Business Cards
A logo is also used on the business cards of a company. It gives your customer a tangible way to remember you.
Letterheads
Most companies use their own letterheads for documentation. They use their official logo to make it look professional and official.
The company’s vehicles
Logos are also displayed on the vehicles of a company so that when they travel around the city, they get recognized and also advertise for the brand.
Advertisment for marketing
Different marketing materials like ads, flyers, brochures, product packaging, newsletters, etc. usually carry a company logo.
Business presentations
It is very much important to include a logo in the business presentations for a clear indication of your brand.
There are plenty of others. You see logos everywhere and for that reason logos also need to be adaptable. They need to be able to be reproduced at sixteen pixels in the address bar in a web browser; they also need to be recognizable 100 feet high or 100 feet wide on the side of a billboard.
What does a logo do?
A logo is important for a number of reasons, such as:
A logo makes you stand out in the competition
The fundamental function of a logo is to give your business a unique mark that will differentiate you from others. It is very much important if your business has competition. You will definitely do some research about your competitors first and then you will adopt something that is unique as well as professional.
Check out the spicy tech logo as an example.
Logos make a great first impression
A logo is something that initially comes into interaction with people visiting your business. A good logo design makes your first impression great and impressive. Successful business owners understand how important a great logo design is that will make a great first impression with customers that’s why they spend a lot on their logo design.
Logo helps you create your own brand identity.
A logo gives your brand its own identity. It gives your company a symbol through which people can better remember you. The logo is important for a brand because it grabs attention and makes a strong first impression.
A logo identifies key information about your business
Along with identity, a good logo provides some crucial information about your brand. Like it can communicate the industry you work in, the services you provide, and the values of your brand. For example, a company might use some specific images or symbols to show its preferences or it might use some specific colours to show its intentions.
Elements/Components of a logo
A logo is usually composed of three fundamental elements. These elements work together to form seven types of a logo. Let’s have a look at them:
Imagery
Most logos usually contain images, icons, or symbols. These symbols are usually accompanied by typography but in some cases, they also work alone. Like if we take the example of an apple logo which is an image of an apple with a piece bitten off representing the Apple Company. There is no typography.
Typography
Typography is another essential element of a logo. Most of the logos consist of a symbol and typography both but there are some logos that only consist of typography and have no images. Take a look at the example of the Loaves logo.
Colour
Colour is also an essential part of a logo. It plays a very crucial role in making your logo real and meaningful. There is not a single logo without colour. Your logo can be monochrome (one colour), black & white, or multicoloured.
How would you summarize logo design? Your comments and thoughts are welcome.
