Perfecting a logo is no easy job. Learn how to make an irresistibly powerful design with this ultimate guide to killer logo design!
Designing a killer logo can be overwhelming, but this guide will show you everything you need to know to create an irresistible and powerful logo. Learn how to combine shapes, fonts and colours in the right way to make sure your logo stands out in the crowd!
The general principle for creating a killer logo design is to make it as simple as possible. The obvious reason for this is that a simple logo is much easier to be remembered.
However, creating a logo that is both simple and effective is a very challenging job. It takes great effort to hit all spots for making a killer logo. One has to consider the uniqueness of the brand, its colour, appearance, etc.
They say the first impression is the last impression. A similar rule applies to your logo as well. If it is not good enough to impress people when they see it, they will not memorize it. When they don’t memorize your logo, they will not identify your brand.
So in order to make a killer logo design, there are some essential rules to be followed. In this article, you will get to know about those rules that are helpful to make a great logo design.
7 Tips for a Killer Logo Design
1. Know the Nature of Your Brand
The logo of your brand makes the first impression on your customers. That’s why it is very much important that your logo conveys the message of your brand. In order to make an impactful logo, you should do proper research about the brand, its industry, and its competitors. Once you know the nature of your brand, you can communicate that in your logo.
2. Get Inspiration from others in the industry
There is no shame in taking inspiration from others unless you copy their work. For making a killer logo design, it’s equally important that you check out the work of other brands. It will give you an idea about the work of your competitors and will help you to make a decision about your logo. Obviously, you can not steal the ideas of others but you can get refreshing ideas by going through the work of others and then adding your own creativity to it, you can come up with a new and unique logo design.
3. Use Proper Colors
Colour is a very essential element of a logo. It is the first thing that the audience will identify with a logo. Therefore, choosing the right colour theme for your brand logo is very important. To use colours effectively, you should study a little bit about colour psychology. It is a science that provides knowledge about the meaning of different colours. For example, according to colour psychology, green colour is the symbol of nature, health, safety, and freshness. So companies producing food or health-related stuff mostly prefer green colour for their brand. Red is associated with passion and energy. It also symbolizes love. Yellow is an attention-grabbing colour and it’s traditionally used by most taxi companies all over the world. Mcdonald’s logo is also yellow.
4. Use an Appropriate Font
Choosing an appropriate font for your logo is also very essential. There are thousands of free fonts available for designers so you will have to pick one for your logo very carefully. The main categories of fonts are Serif, Sans Serif, and Script. Serif font is used for a vintage or traditional look while Sans Serif font is used for giving modern look to your logo design. If you are a photographer or your company is related to travel then you can go for Script font.
5. Be Distinct and Unique
Another rule for making a killer logo design is that you should always look for something distinct and unique while considering your logo. We often see that when a brand logo gets popular, others try to copy its style which is not recommended at all. By doing so, you will confuse the uniqueness of your brand. Always try to be creative and unique.
6. Make your logo simple and memorable
Leonardo da Vinci once said that “Simplicity is the ultimate sophistication”. When your logo is simple, it will look more sophisticated and clean. The other quality of a simple logo is that it is memorable. So if you are creating a logo for your brand, try to keep it as simple as you can so that it becomes memorable. When people memorize your logo, they identify your brand.
So these are some of the tips that can help you create a killer logo design for your brand. Please do share your views on this in the comment section below. Thanks